Keystone is a forward-thinking company that focuses on offering advanced architectural solutions and construction services. Known for their high quality work, Keystone is dedicated to creating unique designs and top-notch craftsmanship for their clients.

Project Goals

  • Increase Online Presence: Enhance Keystone’s visibility and engagement on social media platforms.
  • Boost Website Traffic: Drive more traffic to Keystone’s website through targeted campaigns and SEO strategies.
  • Enhance Brand Image: Position Keystone as a leader in the architectural and construction industry.
  • Generate Leads: Attract potential clients and convert them into leads.

Strategy and Execution

Platforms we utilized for paid media marketing:

  • Facebook
  • Instagram
  • Youtube

Clickcognix Approach

  • Content Creation:

    • Developed a content calendar with a mix of educational, promotional, and engaging posts.
    • Created high-quality visuals, including images and videos showcasing Keystone’s projects, team, and behind-the-scenes processes.
    • Utilized storytelling to highlight Keystone’s values, mission, and success stories.
  • Audience Engagement:

    • Conducted regular interaction with followers through comments, messages, and live sessions.
    • Hosted Q&A sessions and polls to foster community engagement.
    • Leveraged user-generated content by encouraging satisfied clients to share their experiences and tagging Keystone.
  • Paid Advertising:

    • Ran targeted ad campaigns on Facebook and Instagram to reach specific demographics interested in architecture and construction.
    • Utilized LinkedIn for B2B marketing, focusing on industry professionals and potential corporate clients.
    • Implemented retargeting strategies to convert website visitors into leads.
  • Analytics and Reporting:

    • Monitored key performance indicators (KPIs) such as engagement rates, follower growth, and website traffic.
    • Provided monthly reports with insights and recommendations for continuous improvement.

Results:

  • Increased social media following by 45% within six months.
  • Achieved an average engagement rate of 7% across all platforms.
  • Boosted website traffic from social media by 65%.
  • Generated over 2000 qualified leads Per Month through targeted ad campaigns.

Website Handling For KeyStone

The services we provide ensure smooth website management:

  • Website Redesign
  • Search Engine Optimization (SEO)
  • Content Management
  • Performance Monitoring

Clickognix Approach:

  • Website Redesign:

    • Conducted a comprehensive audit of Keystone’s existing website.
    • Redesigned the website with a modern, user-friendly interface focusing on usability and aesthetics.
    • Ensured mobile responsiveness and fast loading times.
  • Search Engine Optimization (SEO):

    • Performed keyword research to identify relevant terms and phrases.
    • Optimized website content, meta tags, and images for better search engine ranking.
    • Built high-quality backlinks to enhance domain authority.
  • Content Management:

    • Developed and maintained a blog featuring industry news, project highlights, and expert advice.
    • Regularly updated website content to keep it fresh and relevant.
    • Implemented a content strategy aligned with Keystone’s marketing goals.
  • Performance Monitoring:

    • Utilized tools like Google Analytics and Search Console to track website performance.
    • Monitored metrics such as page views, bounce rate, and conversion rate.
    • Provided monthly reports with actionable insights and recommendations.

Results:

  • Improved search engine ranking, with Keystone appearing on the first page for 15+ relevant keywords.
  • Increased organic traffic by 75%.
  • Enhanced user experience, resulting in a 30% decrease in bounce rate.
  • Successfully converted 25% of website visitors into leads.

Conclusion

By choosing us for social media marketing and website management, Keystone has experienced a significant improvement in their online presence and brand image. Our strategic approach and successful execution have led to measurable results, including increased engagement, website traffic, and a substantial number of qualified leads. We work closely with Keystone to continuously improve and optimize their digital marketing efforts, ensuring long-term growth and success.